Many of these concerns were articulated in an April 2023 USA Today column by cybersecurity writer Kim Komando, which has since been shared widely in the form of copypasta - repeatedly copy-and-pasted text shared without source on social media. The company's Chinese ownership and opaque corporate structure have also raised cybersecurity, privacy, and national security concerns. ![]() Temu, launched in September 2022, made waves with a pricey Super Bowl ad buy in February 2023 that promoted the company slogan "shop like a billionaire." At the time of this reporting, the Temu app was the second most popular free app in Apple's App Store.Īs described in an April 2023 report by the U.S.-China Economic and Security Review Commission (USCC), "Temu's success raises flags about its business practices." The fact that the prices offered are so low has led potential users to wonder if the deals are real or if they are part of a scam operation. ![]() Ads for what appear to be unrealistically cheap products sold by the app and website Temu have become ubiquitous online.
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